Hardly breaking news, but keeping active through physical exercise, whether it’s getting up to get the remote or completing an Iron Man challenge, is good for you.


What to eat to feed a healthy brain could fill several websites as there are endless theories and research about what’s in and out.


Our brains need a rest. Just like our feet after a long day on them. Our brains are dealing with everything we do – everything.


The gut. We’ve all heard the expressions “I had a gut feeling” or “trust your gut instinct”, and we’re now beginning to understand the latest science behind these.


… here’s why it’s important

The statistics are everywhere. And they’re not looking good. The health of our brains is under threat and that has a big impact on how we feel, what we can achieve, our families, and even the wider society.

But the good news is that our amazing brains have the ability to adapt and change based on what information they receive and how we look after them.

At Noggin, we’ve learnt this from our own experience and the research this has led us to. The idea that the brain can change and actually grow as we age – something called neuroplasticity – was only confirmed in 1998. Before then, we thought that it was a kind of ‘use it or else lose it’ type situation. Now we’re learning that it’s more ‘use it, feed it, rest it, challenge it, move it and you can change, and maybe improve it’. Isn’t that amazing?

There’s a lot more to be done and researchers and scientists are avidly looking to understand more and more about our amazing brains. But the small things, like becoming more active, disconnecting from technology, and understanding the importance of good sleep, can really make a difference.

Did you know?

Our brains represent about 2% of our body weight (about 1.4kg) but use around 20% of our total energy.