Are you doing Tik Tok?
The app phenomenon can be good for brain health, and for all ages, but in moderation, mind.
TikTok has 800 million active users worldwide.
And 41 percent of TikTok users are aged between 16 and 24. It has has been downloaded 467 million times in India alone – nearly one-third of its total downloads.
Born in 2012, Til Tok is a Chinese video-sharing social networking service owned by a Beijing-based internet technology company and the app is used to create short dance, lip-sync, comedy and talent videos.
Their mission is to inspire creativity and bring joy, which they seem to be doing on a global scale, with offices in Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo.
It’s even become political platform ahead of US election according to the Financial Times. It’s popular with not just taste makers or fun seekers or brands looking to engage with a young audience, its also insanely popular in cultural and political movements.As I write this, there re 4.5 billion views on content with #blacklivesmatter
It’s similar to what Instagram did for photography — through filters and other photo editing settings, Instagram made it easier for people to create and distribute photos.The videos created using the app have music and are tall, not square, like on Snapchat or Instagram’s stories, and you navigate through videos by scrolling up and down, like a feed, not by tapping or swiping side to side.
And the reason that TikTok is good for your brain? It's making it easier for people of all ages to become content creators. For example, the TikTok app gives people tools like filters, control over video speed, access to professional audio and more.
Even if you’re not the best lip-syncer, you can still create something fun on TikTok with a music background.You can choose what personalised videos you want to see from comedy to culture, DIY and daily life, talent to tech, art to animals or beauty and style to food and fashion.Note: it can become highly addictive to watch and to do.
You can sign up here and for up to date and staggering stats on Tik Tok.